Why the Smartwatch Trend is Here to Stay
The growing trend of buying Smartwatches reveals the changing consumer behaviour. World’s technology giants like Apple, Garmin, Vivoactive, Samsung Gear etc. have introduced their own smartwatches to club with their smartphones or other compatible devices. As stated by the director of Android Wear, David Singleton, in the next 50 years of time everyone would learn to live a life with wearable technology and all of us would be living like this.
The rising demand of smartwatches has immersed with the growing need of consumers. People demand a gadget which can keep them accountable, and fitness monitors are a bonus for most. This leads them to invest in wearable devices like Fitness bands and Smartwatches.
What Does the Current Trend Say
If the facts and figures are to be believed, the smartwatch technology will witness a tremendous growth and will amount to 70% of the total wearable technology shipments by 2019. As per another data published by International Data Corporation (IDC), the shipment of wearable devices has seen a whopping increase of 67.2% since 2015, which is quite a big number.
Another study made by Garner Inc. points on the same lines and it says that smartwatches sales is on a rising trend currently. As per the same forecast, the total sales of wearable electronic devices would be about 274.6 million units globally by the end of 2016, which clearly indicates 18.4% increase in sales compared to 2015 when 232 million units were sold globally. As far as the revenue generation is concerned, wearable electronics will generate $28.7 billion in the year 2016 in which $11.5 billion would be fetched only by smartwatch business.
With big players like Apple and Samsung investing resources in research and development of hi-tech devices, the user base would increase by 48% in 2017 as compared to 2015, a big move indeed. The increased sales of smartphones would also indirectly boost the sales of smartwatches as both are connected!
Currently smartwatches segment is explored by only a small section of the society as it comes under premium gadget category. Soon, it will penetrate strongly in the urban market as the rates are competitive as many big and small companies are bringing in this gadget to Indian market. Chinese players are also doing their best by introducing feature packed smartwatches in affordable range and forming a habit of using it in Indian market.
Smartwatches are quiet useful because of their versatile features. They have different apps that can be very useful while working outdoors, travelling, workouts etc. Some carry a camera which stays on the strap of the watch to take pictures with ease. Smartwatches are now available for Android, Windows and iOS platforms, which are the most popular operating systems for smartphones.
Without having to pull out their phone often, users can answer calls, send messages, store pictures and navigate. The trend suggests that smartwatches will be the future as it is the only way when things can go really online and automation can be rooted to its best.